Cookie Policy

This cookie policy explains how Appleyard London (“we”, “us”, “our”) and third parties we work with use cookies and similar tracking technologies on our website located at www.appleyardflowers.com and/or other related online or mobile services, communications, or adverts (each, a “Site”).

It is standard practice among websites to collect information about users’ activities through cookies to make the experience better, more personalised, and more attuned to your interests. We provide this policy to inform you of the types of technologies we use and the choices available to you.

1. Management and Updates

Cookies on our sites change as we improve our services. Our aim is to provide an accurate list of cookies in use through our Cookie Management Tool. This tool sweeps our site at regular intervals and automatically updates the information provided.

You can use this (accessible via the ‘Cookie details/settings’ link in our footer or site banner) to:

• See the entire list of cookies used by us and our third-party partners.
• Exercise your choice to consent, refuse, or withdraw consent for specific categories of cookies.

We recommend reviewing this policy periodically, particularly when you make a new purchase, as we may update it to reflect material changes in our technology or practices.

2. Tracking Technologies We Use

In addition to standard cookies, we and our partners utilize:

• Pixel Tags: Small graphical images (also known as “beacons”) in our emails or web pages. They identify user behaviour, such as when an email is opened or an ad is clicked.
• Embedded Scripts: Programming code designed to collect information about your interactions with the site. This is active only while you are connected to the Site.
• SDKs: Blocks of code within our mobile applications that help us understand how you interact with our apps and collect device-specific information for ad targeting.

3. What Are Cookies?

• First-Party Cookies: Set by us and controlled by Appleyard London.
• Third-Party Cookies: Set by companies we work with (e.g., advertising or analytics providers). We do not control these.
• Session Cookies: Last only as long as your browser session.
• Persistent Cookies: Remain on your device for a set period to remember you for future visits.

4. Categories of Cookies and Their Purpose

Depending on their specific use, our current cookies fall into three categories:

Essential (Strictly Necessary Cookies)

These allow you to securely navigate our Site and use essential features, such as the shopping basket and payment tools. They are also required to ensure that products remain in your basket during the ordering process. You may not opt out of these cookies, as the Site cannot function securely or effectively without them.

Functional

These allow our Site to remember choices you make (such as your language or region) and provide enhanced, personalised features. They ensure that if you have engaged with a specific piece of content, it won't repeat unnecessarily. Disabling these may result in a less personalised experience.

Targeted

These are used to track your journey across our site and other websites (including social media platforms like Facebook and Instagram). They allow us and our partners to:

• Display targeted adverts for products we believe will interest you.
• Limit the number of times you see the same ad.
• Identify when you have added items to your basket but have not completed your order, allowing us to send reminder communications.

5. Controlling Your Preferences

While most browsers accept cookies by default, you can usually clear or decline them via your browser settings. However, please note that disabling certain cookies may prevent our site from functioning properly.

6. Third-Party Information

For more information on how third-party cookies operate, we recommend visiting YourOnlineChoices.eu. You can also use your mobile device settings to control how data about your app usage is used for interest-based advertising.

7. General

As new technologies develop, we may utilise new tracking methods consistent with industry standards. We will provide additional disclosures or requests for permission through the Site at the time such technologies are introduced.